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Wearable Tech: One of the Hottest Topics at MWC 2014
Wearable devices capture the centre of attention as connectivity expands to the objects and things around us.
Wearable computing devices, including smartwatches and fitness trackers, were one of the hottest topics at the Mobile World Congress this year. The new product category was present at the show for the first time through a fleet of announcements from major device OEMs including Samsung, Huawei, Sony, HTC and Motorola. Samsung launched a new family of wearable devices comprising the Gear Fit, the Gear 2 and the Gear 2 Neo. Similarly, Huawei introduced the TalkBand B1 smartwatch, whereas Sony provided additional details on the forthcoming swr10 smartband. Furthermore, HTC and Motorola both revealed that they are working on smartwatches that will be launched later in 2014. The prominence of wearable technology at this year’s event is also highlighted by the fact that Samsung’s Gear Fit device won the “best mobile device” award at the show – a prize category that has been dominated by the latest and greatest smartphones during the past several years.

In addition to the major device OEMs, many other companies took the chance to demonstrate their existing line of wearable technology or unveil new products at the event. These companies include GoPro, the pioneer of smart high-definition video cameras for the extreme sports market; Aerotel, a maker of telemedicine and people tracking products; i’m, a start-up focused on the smartwatch and tracker markets; and Fitbit, the leading provider of smart activity tracking devices. Fitbit was even an official partner of the show this year through the Fitbit Challenge – a competition in which conference attendees could monitor their activity using Fitbit products and win daily prizes. Fitbit Flex activity trackers were available to conference attendees for a discounted price in the venue, and were completely sold out by Thursday afternoon.

Lars Kurkinen
www.berginsight.com

GeoLENs-horz

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